Motoaki Tanigo, the CEO of hololive production management company COVER Corp., was interviewed on using generative AI to create new virtual talents. He told The Star, “In principle, we won’t,” adding, “This whole business is based on fans’ desire to support someone because of their extraordinary artistic talent. I think fans would be left feeling confused as to what, or who, they are rooting for.”
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Tanigo also spoke on the difference between how polished musical talents in South Korea and Japan are. Mori Calliope was also interviewed regarding whether VTubers can crack the North American market. In Anime Corner’s interview with Tanigo last year, he said the company aimed to increase touchpoints in North America and other overseas territories “through collaborations with various areas surrounding YouTube such as music, live events, merchandise, gaming, and streamers.“
Aiming for 50 million hololive viewers/fans in 2030 and 100 million by 2050, Tanigo added that expanding the fanbase and continuing to debut new talents were regarded as “paramount” aspects of their strategy.
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While adding more talents is the goal, hololive has struggled with numerous changes within its VTuber roster in recent years; Murasaki Shion is the latest to graduate this month, doing so on April 26. Ceres Fauna graduated in January, sharing that it stemmed from a disagreement with her management and asked her fans to “continue spreading kindness even after I’m gone.”
Looking ahead, the company is currently taking part in hololive Meet 2025 events, announcing Momosuzu Nene (hololive), Vestia Zeta (hololive Indonesia), Koseki Bijou (hololive English), Otonose Kanade (hololive DEV_IS), Aragami Oga (HOLOSTARS), and Octavio (HOLOSTARS English) as ambassadors earlier this month.
Source: The Star
© COVER Corp.
